Into the Storm - By Branden Côté

Jennifer Hester |


Learning how and when to filter mainstream media noise is a constant struggle in today’s economy as it is constantly attempting to provide play-by-play’s and interpretations of the latest financial news and statistics. However, this only leads its' target audience (i.e. Investors) to overreact positively or negatively based completely on emotion instead of prudent financial decisions. In order to alleviate making these emotional decisions, there are times when it is safer to turn around & head straight into this “media storm” that others are following.
Confidently heading “into the storm” requires the ability to operate from the adoption and implementation of wise counsel and investment principles such as,

- Setting Long-Term Written Financial Goals
- Steady Plodding Brings Prosperity, Not Hasty Speculation
- Diversify
- Time-Not Timing
- Avoiding A Consumptive Lifestyle
- Live Generously-You’re Not Living Unless You’re Giving

Next time you are feeling angst or frustration stemmed from mass media, hold tight to the helm and stay the course and reflect on your own individual needs and principles. Remaining invested, staying the course, while operating from a long-term perspective centered on prudent principles will undoubtedly enable you to whether the storm. Need to chat? Give us a call!

There is no guarantee that a diversified portfolio will outperform a non-diversified portfolio in any given market environment. No investment strategy, such as asset allocation, can guarantee a profit or protect against loss in periods of declining values.

This information is not intended to be a substitute for personalized financial planning.